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Planetary Footprint Tracking App

August 2019

Prototype Coming Soon


UX/UI Mobile App 

Defining the problem

We must manage limited resources, reduce economic risk,
and save planet earth to survive.
"If you can’t measure it, you can’t improve it." (Peter Drucker)



The primary user's goal


Seeing how their consumptions affect the environment and learning how to make improvements.



Project goal

Users connect their financial accounts, track their consumption habits, gain insight into their planetary footprint, and see how to make better-informed decisions.



Users interviews takeaways


The interviews indicated that people were focusing on one specific issue, e.g., saving water or recycling, and were unaware of other simple things they could do to help the environment.

When asked about hobbies, almost all interviewees said that they like the outdoors, hiking in nature, and “getting out of the city for some fresh air.”


I discovered that most competitors require users to input their daily activities, which is very time-consuming. Other carbon footprint calculator and measurement apps are complicated to understand. The average user is not able to see his impact easily. Competitors do not reward the users, which can encourage returning to the app and using it daily.​


My affinity map helped me inform the persona creation. This process yields persona skeletons that I will later need to fill it in with corroborative data points from other data sources in order to build personas that are reliable assets.


I recognized that there were three key users that I was trying to solve the problem for. I decided to focus on Adam Walker, A young student from LA, because my research shows that younger Americans have grown up with more exposure to the effects of global warming. For example, 70% of adults aged 18 to 34 say they worry about global warming compared to 56% of those aged 55 or older, according to a 2018 Gallup analysis.



I sketched out possible solutions to the primary user goal, which helped me explore different layouts and test them on potential users. Now I had some insights as to the actions I need to improve for my next steps.

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