Planetary Footprint Tracking App
UX/UI Mobile App - General Assembly UX Design course.
Defining the problem
We must manage limited resources, reduce economic risk,
and save planet earth to survive.
"If you can’t measure it, you can’t improve it." (Peter Drucker)
The primary user's goal
Seeing how their consumptions affect the environment and learn how to make improvements.
Users connecting their financial accounts, track their consumption habits, gain insight into their planetary footprint, and see how to make better-informed decisions.
Users interviews takeaways
The interviews indicated that people were focusing on one specific issue, e.g., saving water or recycling and were unaware of other simple things they could do help the environment.
When asking about hobbies, almost all interviewees said that they like the outdoors, hiking in nature and “getting out of the city for some fresh air.”